![]() ![]() Planners may need to manage a main stage itinerary and several break-out sessions, along with lunch, refreshments, audio-visual facilities, online registration, and transport. They could be seminars, training days or departmental conferences. Small events are classed as between 100 and 250 delegates. ![]() However, referring to them as ‘simple events’ can be misleading, as an away-day or hospitality for 50 senior managers can be as complicated as planning a conference for 500 attendees. The planning requirements for these micro-events may simply involve a room booking, presentation facilities, break-out refreshments, and registration. Micro events (otherwise known as ‘simple events’) are planned for up to 100 delegates and often take the form of meetings or more intimate training sessions. When planning for any type of corporate event therefore, it’s best to assess them in terms of their size. To help you navigate the business of corporate event planning, here is everything you need to know:Īs outlined above, corporate events can range from company conferences and internal training seminars to team away-days and client hospitality. It’s typically a months-long process consisting of several stages and a variety of organizational steps. Planning and executing a successful corporate event is no simple task. Although conferences and meetings may form the lion’s share of the workload, other events you may be asked to organize include corporate hospitality, client entertaining, conventions, exhibitions, and employees events-such as incentive travel reward programs, team building, motivational events, receptions, parties, and charity fundraising days. Yet, corporate event planning goes beyond meeting planning. ![]() In many instances, they bring company employees together, support wider marketing or sales initiatives, incentivize team achievements, or entertain senior leaders. Events in a corporate environment are often staged to communicate company strategy, change internal company behavior, launch a product or service, motivate, train or reward staff, or influence the external behavior of customers towards the brand. ![]()
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